Fluxo — Professional Esports Team Settings, Mice and Gear

Fluxo is a Brazilian esports organization co-founded by football superstar Neymar Jr., leveraging his massive global following to build brand recognition in competitive gaming. The organization competes in Valorant and Fortnite, with their rosters drawing from Brazil's deep well of FPS talent. Neymar's personal interest in gaming — he's been known to stream Fortnite and CS:GO — gives Fluxo an authentic connection to gaming culture rather than a purely commercial celebrity venture. The organization benefits from Neymar's 200M+ social media following, giving them unparalleled reach for a relatively young esports org. Fluxo represents the trend of global sports celebrities investing in esports, and Neymar's genuine passion for gaming lends the project credibility that similar celebrity ventures often lack.